Who's Looking at Your Listings?

As real estate brokerages continue to fight through the slow market, many will become (or already are) obsessive about their Web traffic and site visitor stats. The new mantra in real estate marketing and advertising is if you don't know your ROI you just wasted your money.

VisiStat, a company that tracks Web stats for brokers, just unleashed a report for 2007, which gives an overview of what, where and how real estate consumers are searching online.

While the report doesn't drill too deeply into specifics, the overview as a snapshot is interesting:

--Peak hour for consumers to be on real estate Web sites was 9 p.m., while peak day was Monday and peak month was March.

--Overall traffic growth from 2006 was 36.8 percent. (Note: A recent comScore report of real estate Web traffic also showed a year-over-year increase. See more on that here.)

--62.2 percent landed on real estate sites by typing in the URL; 23.6 percent got there by search and 16.2 percent by referral links.

Stats are based on a measure of VisiStat's clients' sites.

Have any Inman News readers discovered any new tools for measuring and tracking Web activity? If so, please share in the comments section.